The European General Data Protection Regulation (GDPR) and How Park IP Can Help
As we look ahead to 2018, one of the obligations businesses will face is the enforcement of the European General Data Protection Regulation (GDPR). The numbered Regulation 2016/679 was adopted in April 2016 and will come into full effect on May 25, 2018.
The GDPR aims to protect the data privacy for European (EU) citizens internationally, in addition to standardizing data privacy laws across Europe. Regardless of where the data is stored, the GDPR will overhaul how businesses process and handle personal EU citizen data. For example, if the data for a European citizen is stored in the United States (US) then the US company will have to comply with the regulation.
The regulation is the biggest change in Europe’s data protection rules within the last two decades, replacing the Data Protection Directive 95/46/EC. Since the 90s, there have been major changes in the way businesses and individuals use information. The rapid growth of the internet, digital content and digitally held personal data has driven the need for the update of data protection regulations. The introduction of GDPR in Europe gives individuals more power to access and control the information businesses store about them.
How will the European GDPR impact organizations?
The effects of this new regulation will vary across organizations – there are 99 articles contained in the GDPR and the impact depends on organization size, and the organization’s current data management policies. However, there are basic requirements for all companies to demonstrate compliance: (1) maintain documentation that outlines the reason for collecting the person’s data, the consent for storing the data, and how long the data will be stored; (2) designate a data protection officer where required or representative for companies not established in the EU; and (3) establish procedures to notify individuals of data breaches.
Starting May 25, 2018, if businesses are not in compliance fines will be imposed. Regulators can impose fines for breaches up to €20m (~ $23,6500,000) or 4% of annual worldwide turnover – whichever is higher.
Addressing GDPR in Multiple Language Markets
The World Wide Web allows businesses to reach prospects, customers and consumers in all EU member states. Organizations and charities that operate and conduct business in EU member states should be working to ensure compliance in all relevant markets. A key stipulation of this regulation is senior managers and decision makers must have full understanding of GDPR to identify and update any areas that can cause compliance issues as well as being able to express awareness to customers and consumers. These communications must be developed in multiple languages, to reach multilingual audiences. Organizations should be looking to develop content for internal compliance cognizance as well as external marketing awareness.
How Park IP Can Partner With You
The GDPR will generate new policy documents and operational procedures. All of content regarding this regulation must be made available, in the native language, to the relevant internal and external audiences, in each local market.
Park IP can support GDPR compliance across multiple locations and languages by providing expert translations of new policy documents. In addition, we have skilled interpreters who can culturally adapt GDPR-related content for your upcoming training workshops and seminars.
Park IP Translations provides multilingual solutions for legal, regulatory and compliance. We deliver the highest quality translations and interpretations with an industry-best network of specialized linguistic resources and world class project management talent. For more information email email@example.com